It is no secret that a happy employee is more productive, committed and tends to show more pride in the company. Some studies even show people who were not just satisfied, but happy in their jobs proved to be healthier and even live longer. Happy employees benefit employers by reducing costs associated with training, turnover [...]
A while back we pitted Zazzle (zazzle.com) against Cafepress (cafepress.com) via info graphic from visual.ly. The chart only compared the two online printing company’s Twitter activity; nevertheless it demonstrated that both were clearly aggressive with social media. We rated the battle a tie.
First I want to make a comment that everyone in business already knows; the customer is not always right. Let’s face facts, there are times when our customers are right and then there are times when they are simply trying to abuse you. This article does not deal with determining that; we are going to [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
Most entrepreneurs must deal with business cards one way or another. We probably could have drummed up more than a hundred tips for creating a business card, but we stuck to just ten. Enjoy! Business Card Tip #1. No more than two phone numbers. Choose wisely and keep it clean. If you add a fax [...]
I am easily considered an Apple fanboy by any standard, which is why I’ve grown to slowly dislike Samsung. Samsung has continuously copycatted successful technology companies – especially the designs of the iPhone and iPad with their popular Galaxy series. Need proof? No doubt Samsung and Android are blatantly copying Apple, not only to piggyback [...]
Epson America introduced its next generation 64˝ solvent printer, the Epson SureColor S30670. Incorporating Epson’s latest technological breakthroughs, the SureColor S30670 is the first solvent-based printer to use the Epson MicroPiezo TFP print head, bringing a new level of quality, performance and value to the signage, vehicle graphics and fine art markets. “Our first generation [...]
QR codes can be pretty nifty marketing tools when added onto print. There’s just so many ways to creatively promote a brand to consumers, yet the QR code could be dying a slow dismal death for a variety of reasons. Why QR codes are dying 1. New technologies. It might be too late to save [...]
This week a sale representative came by trying to sell me on the ColorWave 650, and since we are no longer a reproduction shop focusing on houseplan printing, we really were not too interested, but it still nice to see a machine like this mixing b/w and color so well. Océ, a Canon Group Company [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
And again, the large chain of department stores, JC Penny, has changed their logo. The Wall Street Journal reports the logo was designed by Brand Advisors of San Francisco, under creative director Tom Suiter and was approved by JCPenney CEO Ron Johnson and president Michael Francis. In early 2011, JCPenney already underwent a rebranding blitz [...]
We cover movies based on comics here at PrintReady, and I collected The Amazing Spider-Man comics as a kid, so yes I MUST write up my thoughts concerning the new movie The Amazing Spider-Man by Marc Webb in response to the latest released trailer via YouTube by Sony. What I like so far… First, I’m [...]
The standards for writing and sending a press release follow a specific formula and one should never stray from these basics. Always remember you have about 9 or 10 seconds to get the editor interested. FORMAT The most critical rule for press release format: keep it to one page. It may seem impossible sometimes, but [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
So with a weird turn of events this week, I am veering from my typical media-explosion blog and turning my attention to small business. After reading an interview with Ron Johnson concerning his recent appointment as CEO of J.C. Penney’s, I began thinking about business as a concept and more specifically, entrepreneurship in general. Having [...]
Augmented reality has ultra-cool possibilities and seems more science fiction than reality. In the movie, Minority Report, we see a clear vision of the endless benefits of personalized augmented reality (from a marketing perspective at least). Augmented realty is already here. You see it with items such as X-Box’s Kinect, through smart phone cameras and [...]
I’ve been anticipating In Time, starring Justin Timberlake and Amanda Seyfried, for awhile to feature on iTunes and this week the movie was released! I don’t normally write very many movie reviews, unless it stems from graphic novels, but this particular movie surprised me since it received so many bad ratings from critics yet I [...]
One of the worst duties as an entrepreneur is firing or laying off an employee. I would like to take that responsibility off of me, but owning a small business consisting of only five people, I prefer to do the dirty work myself. The whole process sucks. Terminating an employee is draining for a variety [...]
