From the monthly archives: January 2012
At first, it seems only logical that postcards would be phased out by now due to the expanding digital world. With e-cards, Facebook and email, why on earth would anyone consider printing postcards? Yeah, I’m talking real postcards actually printed on paper: a physical, in-your-face rectangular…postcard. Why would marketing experts use dopey old-fashioned paper cards? [...]
As a purveyor of pop-culture, I was as excited as anyone about the release of AMC’s The Walking Dead in the fall of 2010. I’m not much of a comic book guy, however, I’m always hungry for a zombie thrill ride. And this one looked good. I waited for the premier and planned accordingly with plenty of friends, food and adult beverages.
Good To Great, by Jim Collins, tries to answer why some companies become wildly successful while others don’t. The book’s attempt to scientifically analyze top performing companies and identify common traits is no doubt interesting and revealing, yet it shouldn’t be viewed as a “business bible.” There are many skeptics of Collin’s findings, but more [...]
Comparing DTG printers is fairly complex and overwhelming. Unfortunately, if you read over T-shirtforums.com, you will only find a sea of complaints and answers with no real way to compare the models. The only thing I could attain was that all of the machines are overly problematic, but DTG has come a long way so [...]
Ten days without Facebook, you would have thought I’d lost a best friend. Many people asked why I would decide to deactivate my account for a brief period of time if I knew I was going to just activate it again a week later. My answer: to prove to myself that I could live without [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
I was checking out random graphic design blogs and I could not help but notice there is a lot of talk about DC Comics newly revised logo. For those of you that don’t know, DC Comics is a company owned by Warner Bros. Entertainment and Time Warner. They are one of, if not the, most [...]
Finally, our print company has started making videos for YouTube. Admittedly, we waited so long because I was a little intimidated of videos, but now I’m finding the process super easy. Making videos for YouTube is also essential for any online business and we’ll explain why. 1. YouTube is the 2nd largest search engine For [...]
Starting a business is tough. I’ve been self-employed for a long time and own a print company I’m very proud of, and as I reflect and plan for the future, its easier to remember the lessons I’ve learned that could prove valuable to anyone thinking about starting a new business. 1. Write A Business Plan [...]
Amid the recent push to strictly criminalize piracy of digital media with the introduction of SOPA and PIPA, I’ve been contemplating why people resort to piracy, and most importantly, what can the RIAA do to discourage illegal downloading. To anyone who has recently bought a CD, or paid the outrageous prices to go watch some [...]
I go back and forth whether the Xerox 700 is worthwhile. Even though we run into ALOT of trouble with this thing, we have printed over 2.5 million clicks on our machine in less than three years. We’ve also experienced countless quality issues and service debacles that is probably responsible for my hair loss. Read [...]
A while back we wrote about Shoutem, a pretty cool and easy-to-use app builder certainly worth checking out, but now a new service called Appifier offers a service that will convert your WordPress blog into a nicely designed app. We’re talking actual mobile applications complete with push notifications, offline access, Twitter and Facebook sharing, plus [...]
Millions of people, celebrities and businesses are engaging through Twitter, one the most famous social networks in the world. Twitter’s subscriber growth is still building, and the social network has demonstrated itself as a necessary network since it has it’s many benefits over other networks like Facebook and Google+. Twitter is a great way to [...]
Anajet’s new mPower digital apparel printer is the fastest and most durable direct-to-garment printer in its class. Purpose-built for high-volume production, the mPower uses a robust industrial print head and a new, innovative, patented ink delivery and recirculation system superior to the Anajet Sprint. For singles, short runs, or hundreds of prints per day, the [...]
There’s no question I’ve made some stupid business decisions the past few years. I try to learn from it and walk away as a better entrepreneur. Sure, it stings sometimes and the consequences of bad decisions and failures tend to haunt me, but they’ve made me stronger. James Altucher at TechCrunch wrote an article called [...]
This last week, Google announced they would be including Google+ information into Google’s search engine. Twitter went nuts and lawsuits are even springing up already! It hasn’t even been a week yet! So what’s going on here? Take a very close look at the below search of my print company, PrintKEG. Our actual website didn’t [...]
When I first started my business, I depended on an accountant to handle payroll and associated taxes, but this became too expensive. No disrespect to my accountant, but he was raping my checking account for the services rendered and I eventually moved to a payroll service offered through my bank. I had tried signing up [...]
On our print company’s website, we offer a privacy link on the footer of every page, but we never offered one on PrintRready.co. To be honest, we just overlooked it. What were we thinking? First off, if you’re a Google Adsense partner, which we are, it’s a requirement. In fact, I’ve read where some bloggers [...]
