It’s no surprise that the digital media presence of the World Games skyrocketed in 2012, but the use of print media was also highly prevalent. I found it interesting how print companies were obligated not to release any information pertaining to services rendered, but PrintWeek was able to offer some insight by investigating the sponsors. [...]
Vistaprint N.V. announced its financial results for the fourth quarter and fiscal year ended June 30, 2012. Fourth quarter 2012 highlights: Revenue grew 20 percent year over year to $250.4 million Revenue grew 25 percent year over year excluding the impact of currency exchange rate fluctuations Fiscal year 2012 highlights: Revenue grew 25 percent year [...]
Crap on a cracker. We’re always so worried about our computers being hacked that most of us don’t think we’ll be hacked via desktop printer. The Guardian reports that 25% of HP printers are possibly vulnerable to malware attacks based on research completed by Columbia University researchers Salvatore Stolfo and Ang Cui. They demonstrated that [...]
According to the eMarketer report, QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow. QR codes “have not fulfilled their promise and connected with large audiences”. I’ve always said that QR Codes will be a thing of the past despite the many clever uses of QR codes out there including Facebook’s rooftop QR [...]
Yep. That’s right. A hero in the Marvel Universe called Ant-Man is slated to get his very own movie in 2014. Ant-Man sounds lame you say? If a story revolving around an original and FOUNDING member of the Avengers who can drastically alter his size and also communicate and control insects sounds lame, then maybe [...]
The Wall Street Journal reports that someday soon, Boeing engineers will be able to actually print plane parts like entire wings by using 3D printing technology. Basically, through the use of a huge office-like printer, engineers would be able to combine metal particles and other substances to create thin layers of metal that would form [...]
When Eastman Kodak went into bankruptcy proceedings six months ago, it left creditors holding unpaid bills and the world with questions about whether the company would simply shut down. Eastman Kodak is reorganizing for the second time in six months as part of its Chapter 11 bankruptcy. Now, Kodak’s top executives could be in line [...]
Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia. When scanned, the ad directs users to www.cantinabell.com, which includes [...]
For awhile now, our print company has experimented with running Facebook ads. There’s a lot of gossip out there that Facebook ads don’t work. Before Facebook’s disappointing IPO, GM even announced they would no longer partake in Facebook advertising (until recently). The fact of the matter is this: Facebook ads do work. Here are a [...]
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