On our print company’s website, we offer a privacy link on the footer of every page, but we never offered one on PrintRready.co. To be honest, we just overlooked it. What were we thinking?

First off, if you’re a Google Adsense partner, which we are, it’s a requirement. In fact, I’ve read where some bloggers think that Google not only penalizes Adsense publishers without a privacy policy, but reduces the earnings as well. I have found no proof to support that, but it is certainly possible I guess.

Higher earnings or not, Google, your customers and other online sources require or expect that you have a privacy policy in place. It wouldn’t be unreasonable to think that Google checks for a privacy policy as part of their Google search algorithm as well meaning you may rank better for natural search queries just by providing a privacy policy. Don’t get too excited, most reputable companies do have a privacy policy in place…and that’s the point.

Our privacy policy is below. Feel free to copy it for yourself.

Privacy Policy for PrintReady.co

The privacy of our visitors to PrintReady.co is important to us.

At PrintReady.co, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit PrintReady.co, and how we safeguard your information. We never sell your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on PrintReady.co to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

So remember, we all owe it to our customers to properly inform them how ads on the website work, how and what information is passed and that personal information is not relayed.