Currently viewing the category:
"Marketing & Web"
Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
Our little print company has yet to develop an iPhone app for numerous reasons, but we still provide a nice “app” looking icon to people who wish to save our mobile website on their iPhone/iPod/iPad home screen. They can do this by selecting “Add to Homescreen.” Basically, when someone saves a website onto their home [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
Who said QR Codes are dead? Oh yeah, that was me. Don’t tell that to the kiddies over at Facebook though. Apparently, Mark Zuckerberg called for “Space Hackathon” to decorate Facebook’s giant new headquarters, and what he got was a big ass 42-foot wide QR code on the roof that’s actually visible from space. I’m [...]
The other day, I was reading a post named something like “Top 10 Free Blogging Platforms” and discovered a blogging platform that I shamefully had never heard of called Jux. After briefly trying Jux, I would recommend it to any new blogger. What is Jux? Jux boasts itself as simply the best showcase for your [...]
Like many of you out there, business owner or employee, satisfying customers is probably a top priority whether you work directly with customers or not. Quality control, speediness, following through, efficiency monitoring and almost everything thing else associated with daily operations is typically correlated with customer satisfaction. Our print company staff is extremely sensitive to [...]
A long time ago in a galaxy far far away, we pondered why print companies (and small businesses) should play Foursquare. That was more than a year ago which means our small company has been playing Foursquare for two years now. During that time, we’ve had great successes with social marketing and Foursquare is a [...]
We invite you to read these tips we’ve learned while enjoying Instagram. Instagram is the one social network that I’ve personally become addicted to. 1. Share your photos on other social networks. These include Facebook, Twitter, Foursquare, Tumblr, Flickr , and Posterous. If you don’t have accounts for those social networks, start one up today. [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
QR codes can be pretty nifty marketing tools when added onto print. There’s just so many ways to creatively promote a brand to consumers, yet the QR code could be dying a slow dismal death for a variety of reasons. Why QR codes are dying 1. New technologies. It might be too late to save [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
The standards for writing and sending a press release follow a specific formula and one should never stray from these basics. Always remember you have about 9 or 10 seconds to get the editor interested. FORMAT The most critical rule for press release format: keep it to one page. It may seem impossible sometimes, but [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
Ten days without Facebook, you would have thought I’d lost a best friend. Many people asked why I would decide to deactivate my account for a brief period of time if I knew I was going to just activate it again a week later. My answer: to prove to myself that I could live without [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
Finally, our print company has started making videos for YouTube. Admittedly, we waited so long because I was a little intimidated of videos, but now I’m finding the process super easy. Making videos for YouTube is also essential for any online business and we’ll explain why. 1. YouTube is the 2nd largest search engine For [...]
