Currently viewing the category:
"Marketing & Web"
I’m no Google Adwords marketing genius in any sense of the imagination, but I do have about 10 years experience using the advertising platform and half that time was spent promoting my online print company. That being said, I don’t run particularly sophisticated ads but do utilize some very basic practices that keep my ROI [...]
payday loans lenders online
Aside from being the coolest most bad ass television show on non-HBO television, Sons of Anarchy takes branding and marketing to a level all entrepreneurs should embrace. The fictional TV biker club boasts leather jackets, t-shirts, bandanas, tattoos, murals, signs, baby caps, baby clothes and much more. To the producers’ credit, it’s amazing how much [...]
It’s clear to anyone who reads this blog more than once that I’m a fan of Instagram. There’s just so many uses for the photo-sharing network, especially for small businesses. Deep in my mind, I knew I wanted to soon hire someone to redesign Mr, Keg, the mascot at PrintKEG.com (A a cheap printing company [...]
On the way into work this morning, I had to listen to Piggly Wiggly’s latest radio commercial and can honestly admit that I hate it. With the tagline “Local Since Forever,” I simply want to vomit at the notion that the Pig’s only selling point is the fact they’re local. Big Woop. I don’t want [...]
Mobile engagement services company, Nellymoser, reports that the number of uses of mobile action barcodes in top U.S magazines has doubled this year. In fact, every single top U.S magazine has at least one mobile action code. Nellymoser analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Here is an outline [...]
I’m sure many of you ask yourselves “How can Instagram help my business?” and it’s a valid question for any entrepreneur to ponder. Honestly, I love Instagram, and have made it the center of our company’s social marketing which has greatly improved our overall online strategy. How? 1. Better pictures everywhere! One major improvement in [...]
1. It’s Better Than E-mail Mailchimp may disagree, but I find Facebook to be easier and faster to market my products to customers and prospects. Additionally, Facebook hosts a forum for discussion that cannot be matched by email or any other platform for that matter. There’s also more information about customers who “like” than those [...]
According to the eMarketer report, QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow. QR codes “have not fulfilled their promise and connected with large audiences”. I’ve always said that QR Codes will be a thing of the past despite the many clever uses of QR codes out there including Facebook’s rooftop QR [...]
Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia. When scanned, the ad directs users to www.cantinabell.com, which includes [...]
For awhile now, our print company has experimented with running Facebook ads. There’s a lot of gossip out there that Facebook ads don’t work. Before Facebook’s disappointing IPO, GM even announced they would no longer partake in Facebook advertising (until recently). The fact of the matter is this: Facebook ads do work. Here are a [...]
Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
Our little print company has yet to develop an iPhone app for numerous reasons, but we still provide a nice “app” looking icon to people who wish to save our mobile website on their iPhone/iPod/iPad home screen. They can do this by selecting “Add to Homescreen.” Basically, when someone saves a website onto their home [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
Who said QR Codes are dead? Oh yeah, that was me. Don’t tell that to the kiddies over at Facebook though. Apparently, Mark Zuckerberg called for “Space Hackathon” to decorate Facebook’s giant new headquarters, and what he got was a big ass 42-foot wide QR code on the roof that’s actually visible from space. I’m [...]
The other day, I was reading a post named something like “Top 10 Free Blogging Platforms” and discovered a blogging platform that I shamefully had never heard of called Jux. After briefly trying Jux, I would recommend it to any new blogger. What is Jux? Jux boasts itself as simply the best showcase for your [...]
Like many of you out there, business owner or employee, satisfying customers is probably a top priority whether you work directly with customers or not. Quality control, speediness, following through, efficiency monitoring and almost everything thing else associated with daily operations is typically correlated with customer satisfaction. Our print company staff is extremely sensitive to [...]
A long time ago in a galaxy far far away, we pondered why print companies (and small businesses) should play Foursquare. That was more than a year ago which means our small company has been playing Foursquare for two years now. During that time, we’ve had great successes with social marketing and Foursquare is a [...]
