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"Publishing"
Yesterday, my wife, Melissa, visited Barnes & Noble to pick up some training books as she prepares herself to run a marathon in Disney World. Like many families, we often struggle with eating healthy consistently and diet will obviously play an essential role in Melissa’s training. While sifting through books, she came across an information-packed [...]
A children’s book about the election process is about to become physical reality thanks to Kickstarter, the wildly successful fundraising website. The author, Nick Dazé studied English at USC. He began writing about Roger Nix when he was still in college. The idea came to him in the summer, while watching coverage of the 2004 [...]
Long-time rapper Snoop Dogg is entering the book publishing market with a book that you can not only read, but smoke. Time reported that “Rolling Words: A Smokable Songbook” will be released from Snoop as a marketing campaign for his new Kingsize Slim Rolling Papers. In the below video for the book, Snoop Dogg says [...]
WIRED announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue. Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. [...]
At SXSW, Marvel announced a partnership with Aurasma, an augmented reality company that created technology allowing mobile phones to recognize images, symbols and objects rather than bar codes or QR codes and delivering relevant content in real time, including videos, animations, audio or webpages. It sounds like an intriguing clash between comics and the digital [...]
Augmented reality has ultra-cool possibilities and seems more science fiction than reality. In the movie, Minority Report, we see a clear vision of the endless benefits of personalized augmented reality (from a marketing perspective at least). Augmented realty is already here. You see it with items such as X-Box’s Kinect, through smart phone cameras and [...]
Good To Great, by Jim Collins, tries to answer why some companies become wildly successful while others don’t. The book’s attempt to scientifically analyze top performing companies and identify common traits is no doubt interesting and revealing, yet it shouldn’t be viewed as a “business bible.” There are many skeptics of Collin’s findings, but more [...]
A while back, I discussed how advertising with newspapers (along with cable and radio) just doesn’t make much sense anymore and why we only advertise online. My main reasoning was due to poor offerings of analytics by these media companies. Basically, these companies offer very little to measure the success of your ads. But an [...]
Including myself, Apple fans across the globe have mourned the late Steve Jobs. Months ago, when I learned a Steve Jobs biography would be written by Walter Isaacson, I was psyched. A couple years ago, I had read Isaacson’s biography on Einstein (named Einstein), and it became an instant favorite of mine. What’s nice about [...]
PublishersWeekly.com reports that E-book sales from publishers that report to the AAP rose 116.5% in August, to $88.8 million, compared to August 2010. The gain marked an acceleration in e-book growth compared to July when sales of the format increased 105%, the slowest in 2011. All trade print segments had a decline in August sales [...]
In what was described internally as a cost-cutting move, Marvel Comics laid off 11 employees last week, including three editors, four in production, two in the collections department and two from digital compositing. Only two weeks ago Jim Sokolowski, Marvel’s COO was laid off for similar reasons, and earlier in the summer director of publishing [...]
The open source blogging start-up which created WordPress, Automattic, has made its first investment, leading a round of funding in Austin, Texas-based OwnLocal, which offers tools for newspapers to help local businesses with their Web presence. OwnLocal is also one of the first for-profit investments by the Knight Enterprise Fund for media innovation; additional funding [...]
Big crowds and the growing transition to digital delivery were the big stories coming out of New York Comic Con, held this past weekend at the Jacob Javits Convention Center in New York City. Although official figures have not yet been released, in his blog, ReedPop v-p and show organizer Lance Fensterman said the 2011 [...]
Barnes & Noble Inc. is removing from its consumer and college bookstores 100 graphic novels published by Time Warner Inc.’s DC Entertainment unit in a move that underscores the increasing tensions between book publishers and retailers over exclusive content. Barnes & Noble’s move follows the Sept. 29 disclosure by DC Entertainment that it struck an [...]
I’ve always been a fan of Dr. Seuss…who isn’t? When I spotted this on Publishers Weekly, I had to pass it along. The Bippolo Seed and Other Lost Stories, a collection of seven tales by Seuss were first published in Redbook in 1950 and 1951. They are appearing in book format for the first time, [...]
Wow, in the wake of Border’s demise and a world leaning towards digital booklets, the #1 book retailer is slamming company records. For fiscal 2011, total sales increased 20% to a record $7 billion. Sales growth was fueled by inclusion of a full year of sales from Barnes & Noble College Booksellers (“College”) as well [...]
Flipboard and Condé Nast bring brand advertising to the popular social magazine for iPad with Web content from The New Yorker, Wired and Bon Appétit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October in [...]
One of the largest gripes with developers, publishers and designers concerning the Apple’s App Store is the 30% cut Apple demands from all app and in-app purchases. Is it fair? Is it inhibiting innovation? Is it evil? First, for all of you who are unfamiliar with the situation. Basically, every app you purchase, Apple gets [...]
