QR codes have been popular in Japan way before the U.S started appreciating the neat little square barcodes. Despite a recent QR code malware scare making us weary of scanning just any random QR code, there are three neat ways of implementing QR codes I thought worth mentioning.
1. On a Tombstone?
Yoav Medan’s mother Judith passed away last June and the Israel-based medical technology executive couldn’t decide what he wanted to write on her tombstone. After deliberating with his family, Medan decided to attach a QR code to the grave in Haifa, Israel.
The QR code leads to a tribute web page that can evolve over time as collections of stories and picture are added. Over time, Medan hopes the QR code and memorial site will help create a lasting history of his mother that will live on for generations becoming a valuable source for mourning and remembrance.
The QR code is a laser engraving, filled with a black paste, and sits behind a piece of glass on the tombstone.
2. An Animated Tatoo?
As part of whisky brand Ballantine’s “Leave an Impression” campaign, Paris-based tattoo artist Karl Marc inked a QR code onto his friend Marco’s chest.
Marc says the whisky company approached him and asked if he would be interested in executing the tattoo — a QR code that unlocked an animation when scanned — via a live stream on the brand’s Facebook Page. The brand is doing similar events with other artists, from ice sculptors to graffiti artists.
“The video was made during four hours, all live, with no breaks or interruptions,” Marc says. “I had a camera strapped to my head as well as microphones and battery packs. We didn’t know if the Matrix code would actually work right up to the very end. It worked on paper, but would it work as a tattoo?”
3. Rooftops and Google Maps?
An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps.
Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. In addition to catching the attention of the odd plane passing by, Phillips says “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.”
Google reports that Google Earth has been downloaded one billion times.
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