Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia.

When scanned, the ad directs users to www.cantinabell.com, which includes recipes, videos and information about the new products. In addition to learning more about the new campaign, users can share content via social media sites including Facebook, Twitter, Pinterest and Google +.

These edible wonders will be seen in print ads in US Weekly and People.

Of course, we’ve seen other weird QR codes in the print arena before this including Facebook’s huge rooftop QR Code.