Currently viewing the tag: "e-commerce"
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
As soon as we got an invite, our print company opened up a Pinterest account and thankfully so. Pinterest recently became our #10 referrer for web traffic. Likewise, many womens magazine websites and numerous enterprises are reporting Pinterest as a major traffic source larger than Yahoo and Facebook – combined. Don’t get me wrong, traffic [...]
First I want to make a comment that everyone in business already knows; the customer is not always right. Let’s face facts, there are times when our customers are right and then there are times when they are simply trying to abuse you. This article does not deal with determining that; we are going to [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
Digital printing is becoming more and more popular and necessary to stay alive in today’s dwindling print market. Our online company, PrintKEG, relies on a few tools and applications that could prove useful in decisions you may make concerning your print shop or small business e-commerce website. We don’t include our actual production machinery or [...]
Today, I was reading piworld.com, by Printing Impressions, and came across and article discussing Why Sell Online? and it struck me as odd. Really odd. In this day and age, should anyone really need to convince businesses to sell online? Unless you’re a gas station, you probably need to be considering e-commerce and other valuable [...]
It was inevitable. This morning, while looking over my ads through real-time searching, I found another print company copying us. I mean, the more I dig into the website, the more its blatantly clear that we’ve been copycatted and it stings. Sure, many print websites offer very similar styles, paper options, policies, but there are [...]
The reason I started this blog in the first place is to help print companies, sign shops or design firms move their business online. We’re very familiar with the conversion process because we did it. This is why we write a great deal of online tips designated for small businesses in our field. When we [...]
A few months ago, I offered some tips to move your print business online (these tips could work for many business types.), and I’ve posted 11 tips for a printer’s e-commerce website, but I wanted to talk more about key items we felt played a MAJOR role in our shopping cart’s success. Take away all [...]
It took us about two years to convert our local-based print company into an online business. Besides the usual obstacles like poor cash flow, we faced tough decisions about where our company should go. We were also unsure if we could compete since the online printing market is so flooded. But now, we are almost [...]
Macy’s is adding a little star power to its mobile channel. The retailer is using text messages and two-dimensional bar code scanning of the Quick Response, or QR, code variety to deliver video content to shoppers from the retailer’s celebrity designers, including Bobbi Brown, Sean “Diddy” Combs, Tommy Hilfiger, Michael Kors, Greg Norman, Rachel Roy, [...]
The past two years PrintKEG transitioned its print company from a brick and mortar shop into an online print store. Almost 100% of their customers use the website to purchase print products. That may not be a big deal for Zazzle or Vista Print, but it is to them since three years ago all business [...]
