Currently viewing the tag: "facebook"
A major drawback for me concerning Facebook advertising was the inability to track conversions through Facebook’s advertising platform. I never could understand why Facebook didn’t do this a long time ago. Finally, someone at Facebook HQ figured out that Google Adwords is probably crazy successful because businesses can actually measure ROI. What a concept. Personally, [...]
I’m sure many of you ask yourselves “How can Instagram help my business?” and it’s a valid question for any entrepreneur to ponder. Honestly, I love Instagram, and have made it the center of our company’s social marketing which has greatly improved our overall online strategy. How? 1. Better pictures everywhere! One major improvement in [...]
1. It’s Better Than E-mail Mailchimp may disagree, but I find Facebook to be easier and faster to market my products to customers and prospects. Additionally, Facebook hosts a forum for discussion that cannot be matched by email or any other platform for that matter. There’s also more information about customers who “like” than those [...]
For awhile now, our print company has experimented with running Facebook ads. There’s a lot of gossip out there that Facebook ads don’t work. Before Facebook’s disappointing IPO, GM even announced they would no longer partake in Facebook advertising (until recently). The fact of the matter is this: Facebook ads do work. Here are a [...]
Facebook is unquestionably the most successful social network on the planet and is expected to IPO at a $100 billion valuation on May 17th. I hadn’t even considered buying FB stock until Zuckerberg’s recent purchase of Instagram, which was-but-maybe-not-anymore my favorite social application. I had intended on buying Instagram stock once it went public, but [...]
Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
Who said QR Codes are dead? Oh yeah, that was me. Don’t tell that to the kiddies over at Facebook though. Apparently, Mark Zuckerberg called for “Space Hackathon” to decorate Facebook’s giant new headquarters, and what he got was a big ass 42-foot wide QR code on the roof that’s actually visible from space. I’m [...]
Ten days without Facebook, you would have thought I’d lost a best friend. Many people asked why I would decide to deactivate my account for a brief period of time if I knew I was going to just activate it again a week later. My answer: to prove to myself that I could live without [...]
Kodak Invites Consumers to Print Photos From Their FACEBOOK Account and Their Friend’s Albums at a KODAK Picture Kiosk for Free. Eastman Kodak Company announces Free KODAK Prints Week, an opportunity for customers to print photos from their FACEBOOK Account for free directly from a KODAK Picture Kiosk October 17 through October 23. To enhance [...]
It seems to be generally popular for people to think businesses should be 100% transparent on Facebook and other social networks. 100% transparency would infer that all comments would not be edited, removed, deleted or manipulated in any way by a business. Social networks play a really cool role in how businesses can engage with [...]
Holy crap. Facebook doesn’t offer conversion tracking for its advertisers. Sure, they offer tracking for new likes, page views and in-app downloads, but I want to know just how many of my followers are actually buying our print products. For instance, Google Adwords allows you to paste a small script into the footer of your [...]
Setting up facebook ads is relatively easy to do and it can be pretty gratifying to see the available demographics. Many companies implement Facebook ads to increase direct sales and long-term branding. In our print business’s marketing plan, we were trying to build an audience by adding connections (or likes). The trick was to attract [...]
For the last couple weeks, our print company, PrintKEG, opened up two new positions – a graphic designer and finisher. We turned to our local newspaper and CareerBuilder (which was less helpful). We got tons of applications (and still are) and used some obvious tactics to help us sift through potential new hires. We demand [...]
RSVP Publications, a direct marketing and direct mail company specializing in reaching affluent homeowners, has breathed new life into direct mail by adding quick response (QR) codes to its direct mail card packs for use with smart phones. “Who says direct mail is dead? We’ve changed all the rules with our ‘Talking Postcards,’” said Larry [...]
