Currently viewing the tag: "marketing"
Aside from being the coolest most bad ass television show on non-HBO television, Sons of Anarchy takes branding and marketing to a level all entrepreneurs should embrace. The fictional TV biker club boasts leather jackets, t-shirts, bandanas, tattoos, murals, signs, baby caps, baby clothes and much more. To the producers’ credit, it’s amazing how much [...]
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On the way into work this morning, I had to listen to Piggly Wiggly’s latest radio commercial and can honestly admit that I hate it. With the tagline “Local Since Forever,” I simply want to vomit at the notion that the Pig’s only selling point is the fact they’re local. Big Woop. I don’t want [...]
Mobile engagement services company, Nellymoser, reports that the number of uses of mobile action barcodes in top U.S magazines has doubled this year. In fact, every single top U.S magazine has at least one mobile action code. Nellymoser analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Here is an outline [...]
According to the eMarketer report, QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow. QR codes “have not fulfilled their promise and connected with large audiences”. I’ve always said that QR Codes will be a thing of the past despite the many clever uses of QR codes out there including Facebook’s rooftop QR [...]
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
WIRED announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue. Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. [...]
As a graphic designer, I often wonder why the majority of our customers fight design fees. It can often feel like pulling teeth to get a customer to agree to pay for services ranging from editing copy to even creating an entire brochure from scratch. Personally, I have even run into conventional artists that refuse [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
A bit of background: I played guitar professionally for almost five years. I played shows 2-3 nights a week for many of those years. I learned how to make and keep industry contacts and how to self-promote. I became an advocate for my career and my band. As such, I distributed plenty of promotional materials [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
The standards for writing and sending a press release follow a specific formula and one should never stray from these basics. Always remember you have about 9 or 10 seconds to get the editor interested. FORMAT The most critical rule for press release format: keep it to one page. It may seem impossible sometimes, but [...]
At first, it seems only logical that postcards would be phased out by now due to the expanding digital world. With e-cards, Facebook and email, why on earth would anyone consider printing postcards? Yeah, I’m talking real postcards actually printed on paper: a physical, in-your-face rectangular…postcard. Why would marketing experts use dopey old-fashioned paper cards? [...]
Wow, big business is really going all out with expanding Black Friday. First, Cyber Monday then American Express comes up with Small Business Saturday. I’m just upset that I didn’t remember it since I’m proud o be a small business owner. In contrast to Cyber Monday, Small Business Saturday was originally intended to promote brick [...]
First, online retailers extended Black Friday with Cyber Monday and sales drastically increase year-to-year because of that. Now there seems to be yet another popular online sales day emerging called Free Shipping Day to be held December 16th this year. What is Free Shipping Day? As the name implies, Free Shipping Day is a day [...]
According to Time, Coca-Cola has never changed its can color for 125 years. Part of the company’s campaign for the holidays entailed Coke paying homage to the threatened polar bears by switching to all-white cans with silvery bears. Apparently, Coke has decided to pull the cans and revert back to the mighty red since they [...]
