Currently viewing the tag: "online marketing"
I’m no Google Adwords marketing genius in any sense of the imagination, but I do have about 10 years experience using the advertising platform and half that time was spent promoting my online print company. That being said, I don’t run particularly sophisticated ads but do utilize some very basic practices that keep my ROI [...]
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Mobile engagement services company, Nellymoser, reports that the number of uses of mobile action barcodes in top U.S magazines has doubled this year. In fact, every single top U.S magazine has at least one mobile action code. Nellymoser analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Here is an outline [...]
I’m sure many of you ask yourselves “How can Instagram help my business?” and it’s a valid question for any entrepreneur to ponder. Honestly, I love Instagram, and have made it the center of our company’s social marketing which has greatly improved our overall online strategy. How? 1. Better pictures everywhere! One major improvement in [...]
1. It’s Better Than E-mail Mailchimp may disagree, but I find Facebook to be easier and faster to market my products to customers and prospects. Additionally, Facebook hosts a forum for discussion that cannot be matched by email or any other platform for that matter. There’s also more information about customers who “like” than those [...]
According to the eMarketer report, QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow. QR codes “have not fulfilled their promise and connected with large audiences”. I’ve always said that QR Codes will be a thing of the past despite the many clever uses of QR codes out there including Facebook’s rooftop QR [...]
Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia. When scanned, the ad directs users to www.cantinabell.com, which includes [...]
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
The other day, I was reading a post named something like “Top 10 Free Blogging Platforms” and discovered a blogging platform that I shamefully had never heard of called Jux. After briefly trying Jux, I would recommend it to any new blogger. What is Jux? Jux boasts itself as simply the best showcase for your [...]
Like many of you out there, business owner or employee, satisfying customers is probably a top priority whether you work directly with customers or not. Quality control, speediness, following through, efficiency monitoring and almost everything thing else associated with daily operations is typically correlated with customer satisfaction. Our print company staff is extremely sensitive to [...]
As soon as we got an invite, our print company opened up a Pinterest account and thankfully so. Pinterest recently became our #10 referrer for web traffic. Likewise, many womens magazine websites and numerous enterprises are reporting Pinterest as a major traffic source larger than Yahoo and Facebook – combined. Don’t get me wrong, traffic [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
QR codes can be pretty nifty marketing tools when added onto print. There’s just so many ways to creatively promote a brand to consumers, yet the QR code could be dying a slow dismal death for a variety of reasons. Why QR codes are dying 1. New technologies. It might be too late to save [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
This last week, Google announced they would be including Google+ information into Google’s search engine. Twitter went nuts and lawsuits are even springing up already! It hasn’t even been a week yet! So what’s going on here? Take a very close look at the below search of my print company, PrintKEG. Our actual website didn’t [...]
Branding your business is not always easy. In fact, we originally branded ourselves as “cheap” and “fun” but we’re finding out that being “small business” has proven to be the most effective and powerful part of our brand. When battling the Vistaprints, Zazzles and Next Day Flyers, there may be no better way to share [...]
First, online retailers extended Black Friday with Cyber Monday and sales drastically increase year-to-year because of that. Now there seems to be yet another popular online sales day emerging called Free Shipping Day to be held December 16th this year. What is Free Shipping Day? As the name implies, Free Shipping Day is a day [...]
