Currently viewing the tag: "online marketing"
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
The other day, I was reading a post named something like “Top 10 Free Blogging Platforms” and discovered a blogging platform that I shamefully had never heard of called Jux. After briefly trying Jux, I would recommend it to any new blogger. What is Jux? Jux boasts itself as simply the best showcase for your [...]
Like many of you out there, business owner or employee, satisfying customers is probably a top priority whether you work directly with customers or not. Quality control, speediness, following through, efficiency monitoring and almost everything thing else associated with daily operations is typically correlated with customer satisfaction. Our print company staff is extremely sensitive to [...]
As soon as we got an invite, our print company opened up a Pinterest account and thankfully so. Pinterest recently became our #10 referrer for web traffic. Likewise, many womens magazine websites and numerous enterprises are reporting Pinterest as a major traffic source larger than Yahoo and Facebook – combined. Don’t get me wrong, traffic [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
QR codes can be pretty nifty marketing tools when added onto print. There’s just so many ways to creatively promote a brand to consumers, yet the QR code could be dying a slow dismal death for a variety of reasons. Why QR codes are dying 1. New technologies. It might be too late to save [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
This last week, Google announced they would be including Google+ information into Google’s search engine. Twitter went nuts and lawsuits are even springing up already! It hasn’t even been a week yet! So what’s going on here? Take a very close look at the below search of my print company, PrintKEG. Our actual website didn’t [...]
Branding your business is not always easy. In fact, we originally branded ourselves as “cheap” and “fun” but we’re finding out that being “small business” has proven to be the most effective and powerful part of our brand. When battling the Vistaprints, Zazzles and Next Day Flyers, there may be no better way to share [...]
First, online retailers extended Black Friday with Cyber Monday and sales drastically increase year-to-year because of that. Now there seems to be yet another popular online sales day emerging called Free Shipping Day to be held December 16th this year. What is Free Shipping Day? As the name implies, Free Shipping Day is a day [...]
A couple posts ago I discussed how I intend to start implementing dynamic (I said custom) conversion values in my Google conversion code so that I can better track ROI. I feel not tracking ROI within Google Adwords is a major mistake. Note: If you’re unfamiliar with Google’s conversion codes, just pass this along to [...]
The last month and a half have been brutally slow for our small business. When these things happen, it can be easy to question everything you’re doing and start making rash decisions based on no data. The problem Gross revenue was way down so we tried offering more sales and discounts, review the competition more [...]
Like many small and large businesses, our company relies heavily on our newsletter membership to improve sales each month. There are many ways to grow your mailing list, and we hope the list below is helpful. 1. Offer free stuff – If you offer samples, white papers, or gifts for free, be sure to add [...]
I’m never 100% satisfied with the design of our website, PrintKEG.com, but we have gone to great lengths to ensure its browser compatible, which is why I downloaded Dolphin, a mobile-centric browser that is gesture-based and has many rich features for browsing the web with your mobile phone. All Things D reports that Dolphin has [...]
Today, I was reading piworld.com, by Printing Impressions, and came across and article discussing Why Sell Online? and it struck me as odd. Really odd. In this day and age, should anyone really need to convince businesses to sell online? Unless you’re a gas station, you probably need to be considering e-commerce and other valuable [...]
QR codes have been popular in Japan way before the U.S started appreciating the neat little square barcodes. Despite a recent QR code malware scare making us weary of scanning just any random QR code, there are three neat ways of implementing QR codes I thought worth mentioning. 1. On a Tombstone? Yoav Medan’s mother [...]
