Currently viewing the tag: "qr codes"
In rare instances, companies find ways to actually make good use of QR Codes. By installing QR Code stickers in two easily accessible places, the car company is making it easier for emergency responders to read each car’s schematics which helps them determine the best method of rescue. As of this year, all Mercedes vehicles [...]
Mobile engagement services company, Nellymoser, reports that the number of uses of mobile action barcodes in top U.S magazines has doubled this year. In fact, every single top U.S magazine has at least one mobile action code. Nellymoser analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Here is an outline [...]
According to the eMarketer report, QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow. QR codes “have not fulfilled their promise and connected with large audiences”. I’ve always said that QR Codes will be a thing of the past despite the many clever uses of QR codes out there including Facebook’s rooftop QR [...]
Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia. When scanned, the ad directs users to www.cantinabell.com, which includes [...]
Who said QR Codes are dead? Oh yeah, that was me. Don’t tell that to the kiddies over at Facebook though. Apparently, Mark Zuckerberg called for “Space Hackathon” to decorate Facebook’s giant new headquarters, and what he got was a big ass 42-foot wide QR code on the roof that’s actually visible from space. I’m [...]
At SXSW, Marvel announced a partnership with Aurasma, an augmented reality company that created technology allowing mobile phones to recognize images, symbols and objects rather than bar codes or QR codes and delivering relevant content in real time, including videos, animations, audio or webpages. It sounds like an intriguing clash between comics and the digital [...]
QR codes can be pretty nifty marketing tools when added onto print. There’s just so many ways to creatively promote a brand to consumers, yet the QR code could be dying a slow dismal death for a variety of reasons. Why QR codes are dying 1. New technologies. It might be too late to save [...]
At first, it seems only logical that postcards would be phased out by now due to the expanding digital world. With e-cards, Facebook and email, why on earth would anyone consider printing postcards? Yeah, I’m talking real postcards actually printed on paper: a physical, in-your-face rectangular…postcard. Why would marketing experts use dopey old-fashioned paper cards? [...]
QR codes have been popular in Japan way before the U.S started appreciating the neat little square barcodes. Despite a recent QR code malware scare making us weary of scanning just any random QR code, there are three neat ways of implementing QR codes I thought worth mentioning. 1. On a Tombstone? Yoav Medan’s mother [...]
Sacre Bleu, a wine startup, that offers two varietals, a Cabernet Sauvignon and a Sauvignon Blanc produced in the vineyards of Chile’s Maule Valley, avoids traditional marketing by initiating an aggressive social media plan encompassing Facebook, Twitter and YouTube. But now the startup is partnering with Paperlinks, a LA-based provider of QR codes, by adding [...]
QR codes have opened up a world of possibilities for any business wishing to collide their print and online marketing efforts. QR codes have been popular in Japan for quite some time and have finally gained traction last year in the U.S. Thanks to a 30% tolerance in readability, businesses can really push some clever [...]
Specialty retailer Brookstone announced a new Quick Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information. At 30 New York City and New Jersey locations, shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers [...]
Macy’s is adding a little star power to its mobile channel. The retailer is using text messages and two-dimensional bar code scanning of the Quick Response, or QR, code variety to deliver video content to shoppers from the retailer’s celebrity designers, including Bobbi Brown, Sean “Diddy” Combs, Tommy Hilfiger, Michael Kors, Greg Norman, Rachel Roy, [...]
The online print shop PrintKEG launches a QR Code “treasure hunt” aimed to engage customers in a fun game to receive discounts and prizes. QR codes have been hidden around the company’s website, social media outlets and other online locations while also available in physical locations such as packaging, storefront window, mailers and other areas [...]
Want to get more value out of being online during the work day? Forget the celebrity gossip sites and spend Tuesday, March 15 with Xerox Corporation and XMPie, A Xerox Company, at Direct Marketing @ Your Desk, a virtual trade show featuring the latest in marketing tools and know-how. As sponsors of Direct Marketing Day [...]
RSVP Publications, a direct marketing and direct mail company specializing in reaching affluent homeowners, has breathed new life into direct mail by adding quick response (QR) codes to its direct mail card packs for use with smart phones. “Who says direct mail is dead? We’ve changed all the rules with our ‘Talking Postcards,’” said Larry [...]
A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources. Already popular in Japan, consumers in the United States are becoming more familiar [...]
