Currently viewing the tag: "seo"
I’m no Google Adwords marketing genius in any sense of the imagination, but I do have about 10 years experience using the advertising platform and half that time was spent promoting my online print company. That being said, I don’t run particularly sophisticated ads but do utilize some very basic practices that keep my ROI [...]
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I’m sure many of you ask yourselves “How can Instagram help my business?” and it’s a valid question for any entrepreneur to ponder. Honestly, I love Instagram, and have made it the center of our company’s social marketing which has greatly improved our overall online strategy. How? 1. Better pictures everywhere! One major improvement in [...]
1. It’s Better Than E-mail Mailchimp may disagree, but I find Facebook to be easier and faster to market my products to customers and prospects. Additionally, Facebook hosts a forum for discussion that cannot be matched by email or any other platform for that matter. There’s also more information about customers who “like” than those [...]
At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
Here are 10 sites to help you get the word out for free! Not only will your story get distributed and possibly picked up by editors and reporters, these sites can now help your search engine rankings when you post a press release! Many offer permanent archiving of your release, keywords, free distribution to Google [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
This last week, Google announced they would be including Google+ information into Google’s search engine. Twitter went nuts and lawsuits are even springing up already! It hasn’t even been a week yet! So what’s going on here? Take a very close look at the below search of my print company, PrintKEG. Our actual website didn’t [...]
A couple posts ago I discussed how I intend to start implementing dynamic (I said custom) conversion values in my Google conversion code so that I can better track ROI. I feel not tracking ROI within Google Adwords is a major mistake. Note: If you’re unfamiliar with Google’s conversion codes, just pass this along to [...]
The last month and a half have been brutally slow for our small business. When these things happen, it can be easy to question everything you’re doing and start making rash decisions based on no data. The problem Gross revenue was way down so we tried offering more sales and discounts, review the competition more [...]
Today, I was reading piworld.com, by Printing Impressions, and came across and article discussing Why Sell Online? and it struck me as odd. Really odd. In this day and age, should anyone really need to convince businesses to sell online? Unless you’re a gas station, you probably need to be considering e-commerce and other valuable [...]
A while back, I wrote an article begging other entrepreneurs to check any company website(s) on the Ipad and other tablets. More clearly, I’m asking fellow businessmen and women not to treat tablet customers like mobile customers. Just because the tablet is more mobile than say….a desktop….doesn’t mean the experience is the same as a [...]
We don’t advertise in phone books, newspapers, magazines or by radio. This might sound strange coming from a guy who owns a print company, but as a small business we need to be able to measure our marketing success. It’s not necessarily that classic advertising doesn’t work, I just think those media companies have not [...]
Holy crap. Facebook doesn’t offer conversion tracking for its advertisers. Sure, they offer tracking for new likes, page views and in-app downloads, but I want to know just how many of my followers are actually buying our print products. For instance, Google Adwords allows you to paste a small script into the footer of your [...]
For years, we’ve depended on Google ads to bring our print company new business. As a search marketer for numerous companies and ventures, almost every campaign I’ve created attracts new customers within a day. Today, I’m going to teach you to do the same. This will be a very basic “how-to” but if you follow [...]
I was very excited about review websites, especially Yelp.com. We are a small online print company, but we’ve streamlined our process and prices making us a great source for short run printing. We see good reviews via an internal survey application every day, so we were sure social review sites would work well for us. [...]
In the end, it all depends on your company goals, but many online printing companies are already blogging …so maybe you should too. Blogs allow you to constantly grow your website and are great for attracting new AND repeat traffic. You absolutely must embrace your blog. If you don’t have the time to blog, then [...]
