On the way into work this morning, I had to listen to Piggly Wiggly’s latest radio commercial and can honestly admit that I hate it. With the tagline “Local Since Forever,” I simply want to vomit at the notion that the Pig’s only selling point is the fact they’re local. Big Woop. I don’t want [...]
I recently read an article on TechVibes.com named “Four Common Startup Myths Budding Entrepreneurs Keep Falling For” and wanted to personalize each myth with my own experiences. Enjoy! MYTH ONE: IT’S A PIECE OF CAKE Basically, many of us envy the fast successes of Google, Groupon and Facebook. These companies can not and should not [...]
In the past I’ve discussed how to move your business online and 9 Things to Know Before Starting a Business, which are two articles that represent the primary reason I started this blog in the first place. We’ve successfully converted a small print shop into a more profitable online business, and I think my personal [...]
In any job, any situation really, there are steps you can take to avoid the inevitable. From knowing what you are supposed to do, to being a fortune-teller by preparing for common issues, there are certainly ways to limit problems and increase your comfort level in your job and life.
Editor’s note: As the upcoming Republican nomination and general elections approach, we welcome Melissa Moore’s articles concerning politics and it’s many laughable moments. PrintReady.co is not promoting any view or political organization. Melissa’s views are her own. Mitt Romney is likely to win the 2012 Republican nomination. Rick Santorum is in a statistical probability illusion [...]
Honestly, I’ve hired some shady individuals in the past and I’ve often considered doing more thorough background checks. There are various laws that impact the use of criminal records for employment purposes, including federal and state nondiscrimination and background screening laws. Below are some helpful guidelines for using criminal records for background screening purposes: EEO [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
It is no secret that a happy employee is more productive, committed and tends to show more pride in the company. Some studies even show people who were not just satisfied, but happy in their jobs proved to be healthier and even live longer. Happy employees benefit employers by reducing costs associated with training, turnover [...]
First I want to make a comment that everyone in business already knows; the customer is not always right. Let’s face facts, there are times when our customers are right and then there are times when they are simply trying to abuse you. This article does not deal with determining that; we are going to [...]
Most entrepreneurs must deal with business cards one way or another. We probably could have drummed up more than a hundred tips for creating a business card, but we stuck to just ten. Enjoy! Business Card Tip #1. No more than two phone numbers. Choose wisely and keep it clean. If you add a fax [...]
The standards for writing and sending a press release follow a specific formula and one should never stray from these basics. Always remember you have about 9 or 10 seconds to get the editor interested. FORMAT The most critical rule for press release format: keep it to one page. It may seem impossible sometimes, but [...]
So with a weird turn of events this week, I am veering from my typical media-explosion blog and turning my attention to small business. After reading an interview with Ron Johnson concerning his recent appointment as CEO of J.C. Penney’s, I began thinking about business as a concept and more specifically, entrepreneurship in general. Having [...]
One of the worst duties as an entrepreneur is firing or laying off an employee. I would like to take that responsibility off of me, but owning a small business consisting of only five people, I prefer to do the dirty work myself. The whole process sucks. Terminating an employee is draining for a variety [...]
At first, it seems only logical that postcards would be phased out by now due to the expanding digital world. With e-cards, Facebook and email, why on earth would anyone consider printing postcards? Yeah, I’m talking real postcards actually printed on paper: a physical, in-your-face rectangular…postcard. Why would marketing experts use dopey old-fashioned paper cards? [...]
Good To Great, by Jim Collins, tries to answer why some companies become wildly successful while others don’t. The book’s attempt to scientifically analyze top performing companies and identify common traits is no doubt interesting and revealing, yet it shouldn’t be viewed as a “business bible.” There are many skeptics of Collin’s findings, but more [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
Starting a business is tough. I’ve been self-employed for a long time and own a print company I’m very proud of, and as I reflect and plan for the future, its easier to remember the lessons I’ve learned that could prove valuable to anyone thinking about starting a new business. 1. Write A Business Plan [...]
There’s no question I’ve made some stupid business decisions the past few years. I try to learn from it and walk away as a better entrepreneur. Sure, it stings sometimes and the consequences of bad decisions and failures tend to haunt me, but they’ve made me stronger. James Altucher at TechCrunch wrote an article called [...]
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