Currently viewing the tag: "social marketing"
Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
A long time ago in a galaxy far far away, we pondered why print companies (and small businesses) should play Foursquare. That was more than a year ago which means our small company has been playing Foursquare for two years now. During that time, we’ve had great successes with social marketing and Foursquare is a [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
About a month ago, I started playing Instagram, a photo sharing network. Our company participates in many social networks, Instagram being one of the latest and greatest. Actually, I’ve enjoyed Instagram more than almost any other social network. It’s easy, I meet new people, enjoy dabbling with filters and enjoy amazing photography (iPhoneography) from various [...]
Ten days without Facebook, you would have thought I’d lost a best friend. Many people asked why I would decide to deactivate my account for a brief period of time if I knew I was going to just activate it again a week later. My answer: to prove to myself that I could live without [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
Millions of people, celebrities and businesses are engaging through Twitter, one the most famous social networks in the world. Twitter’s subscriber growth is still building, and the social network has demonstrated itself as a necessary network since it has it’s many benefits over other networks like Facebook and Google+. Twitter is a great way to [...]
The first time I looked over Google Plus, I liked it and wanted to start a business page for PrintKEG. But at that time, Google recommended brands not to participate yet so we didn’t. Not to mention, Google already had a string of misfires including Google Buzz. Months passed by and Google was showing considerable [...]
QR codes have been popular in Japan way before the U.S started appreciating the neat little square barcodes. Despite a recent QR code malware scare making us weary of scanning just any random QR code, there are three neat ways of implementing QR codes I thought worth mentioning. 1. On a Tombstone? Yoav Medan’s mother [...]
Sacre Bleu, a wine startup, that offers two varietals, a Cabernet Sauvignon and a Sauvignon Blanc produced in the vineyards of Chile’s Maule Valley, avoids traditional marketing by initiating an aggressive social media plan encompassing Facebook, Twitter and YouTube. But now the startup is partnering with Paperlinks, a LA-based provider of QR codes, by adding [...]
It seems to be generally popular for people to think businesses should be 100% transparent on Facebook and other social networks. 100% transparency would infer that all comments would not be edited, removed, deleted or manipulated in any way by a business. Social networks play a really cool role in how businesses can engage with [...]
We don’t advertise in phone books, newspapers, magazines or by radio. This might sound strange coming from a guy who owns a print company, but as a small business we need to be able to measure our marketing success. It’s not necessarily that classic advertising doesn’t work, I just think those media companies have not [...]
Holy crap. Facebook doesn’t offer conversion tracking for its advertisers. Sure, they offer tracking for new likes, page views and in-app downloads, but I want to know just how many of my followers are actually buying our print products. For instance, Google Adwords allows you to paste a small script into the footer of your [...]
Setting up facebook ads is relatively easy to do and it can be pretty gratifying to see the available demographics. Many companies implement Facebook ads to increase direct sales and long-term branding. In our print business’s marketing plan, we were trying to build an audience by adding connections (or likes). The trick was to attract [...]
For years, we’ve depended on Google ads to bring our print company new business. As a search marketer for numerous companies and ventures, almost every campaign I’ve created attracts new customers within a day. Today, I’m going to teach you to do the same. This will be a very basic “how-to” but if you follow [...]
For our print company, we resorted to using a personal account for Foursquare (as seen here) specifically because it was too difficult to create a brand profile. Sure, the big guys could somehow do it, but not us little business folk. Well, that has all changed now, but I think its too late for some [...]
QR codes have opened up a world of possibilities for any business wishing to collide their print and online marketing efforts. QR codes have been popular in Japan for quite some time and have finally gained traction last year in the U.S. Thanks to a 30% tolerance in readability, businesses can really push some clever [...]
