Currently viewing the tag: "social marketing"
A major drawback for me concerning Facebook advertising was the inability to track conversions through Facebook’s advertising platform. I never could understand why Facebook didn’t do this a long time ago. Finally, someone at Facebook HQ figured out that Google Adwords is probably crazy successful because businesses can actually measure ROI. What a concept. Personally, [...]
Mobile engagement services company, Nellymoser, reports that the number of uses of mobile action barcodes in top U.S magazines has doubled this year. In fact, every single top U.S magazine has at least one mobile action code. Nellymoser analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Here is an outline [...]
I’m sure many of you ask yourselves “How can Instagram help my business?” and it’s a valid question for any entrepreneur to ponder. Honestly, I love Instagram, and have made it the center of our company’s social marketing which has greatly improved our overall online strategy. How? 1. Better pictures everywhere! One major improvement in [...]
1. It’s Better Than E-mail Mailchimp may disagree, but I find Facebook to be easier and faster to market my products to customers and prospects. Additionally, Facebook hosts a forum for discussion that cannot be matched by email or any other platform for that matter. There’s also more information about customers who “like” than those [...]
Draftfcb Orange County, an award winning ad agency, has helped Taco Bell create the world’s first major published QR Code. The QR code, which is made of avocados or lemons, promotes Taco Bell’s new Cantina Bell menu which boasts gourmet-like items by chef Lorena Garcia. When scanned, the ad directs users to www.cantinabell.com, which includes [...]
For awhile now, our print company has experimented with running Facebook ads. There’s a lot of gossip out there that Facebook ads don’t work. Before Facebook’s disappointing IPO, GM even announced they would no longer partake in Facebook advertising (until recently). The fact of the matter is this: Facebook ads do work. Here are a [...]
Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
A long time ago in a galaxy far far away, we pondered why print companies (and small businesses) should play Foursquare. That was more than a year ago which means our small company has been playing Foursquare for two years now. During that time, we’ve had great successes with social marketing and Foursquare is a [...]
Our small print business opened up a Pinterest account a month or so ago since, We’re fairly aggressive with social networking and plan to extend our social marketing throughout 2012. Pinterest is labeled as the hottest social networking startup to watch in 2012 and is quickly gaining traction since its been reported businesses are seeing [...]
About a month ago, I started playing Instagram, a photo sharing network. Our company participates in many social networks, Instagram being one of the latest and greatest. Actually, I’ve enjoyed Instagram more than almost any other social network. It’s easy, I meet new people, enjoy dabbling with filters and enjoy amazing photography (iPhoneography) from various [...]
Ten days without Facebook, you would have thought I’d lost a best friend. Many people asked why I would decide to deactivate my account for a brief period of time if I knew I was going to just activate it again a week later. My answer: to prove to myself that I could live without [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
Millions of people, celebrities and businesses are engaging through Twitter, one the most famous social networks in the world. Twitter’s subscriber growth is still building, and the social network has demonstrated itself as a necessary network since it has it’s many benefits over other networks like Facebook and Google+. Twitter is a great way to [...]
The first time I looked over Google Plus, I liked it and wanted to start a business page for PrintKEG. But at that time, Google recommended brands not to participate yet so we didn’t. Not to mention, Google already had a string of misfires including Google Buzz. Months passed by and Google was showing considerable [...]
QR codes have been popular in Japan way before the U.S started appreciating the neat little square barcodes. Despite a recent QR code malware scare making us weary of scanning just any random QR code, there are three neat ways of implementing QR codes I thought worth mentioning. 1. On a Tombstone? Yoav Medan’s mother [...]
Sacre Bleu, a wine startup, that offers two varietals, a Cabernet Sauvignon and a Sauvignon Blanc produced in the vineyards of Chile’s Maule Valley, avoids traditional marketing by initiating an aggressive social media plan encompassing Facebook, Twitter and YouTube. But now the startup is partnering with Paperlinks, a LA-based provider of QR codes, by adding [...]
It seems to be generally popular for people to think businesses should be 100% transparent on Facebook and other social networks. 100% transparency would infer that all comments would not be edited, removed, deleted or manipulated in any way by a business. Social networks play a really cool role in how businesses can engage with [...]
