Currently viewing the tag: "social networking"
It’s clear to anyone who reads this blog more than once that I’m a fan of Instagram. There’s just so many uses for the photo-sharing network, especially for small businesses. Deep in my mind, I knew I wanted to soon hire someone to redesign Mr, Keg, the mascot at PrintKEG.com (A a cheap printing company [...]
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Eventually, I was going to have to address Facebook’s acquisition of Instagram, my once-now-not-so-sure favorite social networking platform. We’ve written many supportive Instagram-related articles so it just seemed impossible to side-step the buyout news. As we all know by now, Mark Zuckerberg purchased Instagram for a whopping 1 billion dollars. This is an amazingly huge [...]
Many online print companies undervalue the effect of showing off print samples through photos and video. Research has proved that images and videos improve sales conversions, but I’m always surprised to see the many companies not using the endless platforms to demonstrate what a final product will look like. Sure, if you suck at taking [...]
A long time ago in a galaxy far far away, we pondered why print companies (and small businesses) should play Foursquare. That was more than a year ago which means our small company has been playing Foursquare for two years now. During that time, we’ve had great successes with social marketing and Foursquare is a [...]
About a month ago, I started playing Instagram, a photo sharing network. Our company participates in many social networks, Instagram being one of the latest and greatest. Actually, I’ve enjoyed Instagram more than almost any other social network. It’s easy, I meet new people, enjoy dabbling with filters and enjoy amazing photography (iPhoneography) from various [...]
I often face social network fatigue. Social networking is time consuming, sometimes confusing and difficult to measure ROI, yet the marketing and brand building opportunities are endless. Our print company, like many other companies, are active in MANY social networks, but it becomes difficult to manage an organized effort to properly engage the audience. 2012 [...]
Millions of people, celebrities and businesses are engaging through Twitter, one the most famous social networks in the world. Twitter’s subscriber growth is still building, and the social network has demonstrated itself as a necessary network since it has it’s many benefits over other networks like Facebook and Google+. Twitter is a great way to [...]
The first time I looked over Google Plus, I liked it and wanted to start a business page for PrintKEG. But at that time, Google recommended brands not to participate yet so we didn’t. Not to mention, Google already had a string of misfires including Google Buzz. Months passed by and Google was showing considerable [...]
Branding your business is not always easy. In fact, we originally branded ourselves as “cheap” and “fun” but we’re finding out that being “small business” has proven to be the most effective and powerful part of our brand. When battling the Vistaprints, Zazzles and Next Day Flyers, there may be no better way to share [...]
Berg, a London based design firm focused on product inventions, has created a neat little printer called….well…Little Printer. Basically, through an iOS or Android operated mobile device, the cute little box can be programmed to print news from your favorite sources and social networks which can also be scheduled to print at your choosing. The [...]
It seems to be generally popular for people to think businesses should be 100% transparent on Facebook and other social networks. 100% transparency would infer that all comments would not be edited, removed, deleted or manipulated in any way by a business. Social networks play a really cool role in how businesses can engage with [...]
Setting up facebook ads is relatively easy to do and it can be pretty gratifying to see the available demographics. Many companies implement Facebook ads to increase direct sales and long-term branding. In our print business’s marketing plan, we were trying to build an audience by adding connections (or likes). The trick was to attract [...]
You’re probably familiar with the saying “you are what you eat,” but you are what you tweet? That’s the idea behind the “Printing Dress,” a high-tech frock designed to explore the impact of wearable text on fashion and social identity. Built almost entirely of paper (irony alert!) by Asta Roseway, a senior designer at Microsoft [...]
For the last couple weeks, our print company, PrintKEG, opened up two new positions – a graphic designer and finisher. We turned to our local newspaper and CareerBuilder (which was less helpful). We got tons of applications (and still are) and used some obvious tactics to help us sift through potential new hires. We demand [...]
Thousands of print companies aspiring to participate in the much hyped and arguably essential realm of social networking are using Twitter. Some print companies, like @stickermule and @zazzle, use the social networking platform well, while others…not-so-well. Whether Twitter helps the bottom line or not, we’ve drafted 12 ways your business could implement Twitter as a [...]
If you’re an artist, photographer, or graphic designer, you can utilize Flickr in a variety of ways to present and promote your work, as well as connect with colleagues, business partners, potential clients, and businesses. Business owners should also seriously consider adding flickr to their online marketing strategies. The possibilities are endless. And you don’t [...]
The results of The Vitrue 100 were a little disturbing for me. Although the top 100 was mostly HUGE companies, where was Barnes & Noble? or People Magazine, Xerox, or The New York Times, Fedex Office etc.? These larger companies really need to step up in technology and social networking! Without the big companies stepping [...]
