Currently viewing the tag: "website tips"
As my print shop’s office manager will tell you, I’m not an organized person by any stretch of the imagination. However, when it comes to our company website design or marketing materials, I have a lean eye. I like everything to be clean, simple, easy and contain lots of white space. As an e-commerce site [...]
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At the moment I hate our e-commerce website. Sure, I customized almost every aspect of it, but there is always room for improvement. If I could get my programmer/partner to be as willing to adopt and implement change as I am, I’d be happier. Anyways, here are some tips we follow to keep our e-commerce [...]
This last week, our online printing company upgraded its mobile website and I thought it might be interesting to evaluate what others were doing. I was shocked to learn how many print companies are practically ignoring mobile users. Here is what I found as of 3-12-12. Vistaprint – FAIL I was surprised that Vistaprint (vistaprint.com) [...]
Over a year ago, I pushed our print company into the mobile arena by developing a separate website for mobile users, an emerging audience too large to ignore. My business partner couldn’t see the logic at that time for he only possessed a measly Blackberry, but I urged on and created the mobile website alone. [...]
There are many, and I mean MANY, shopping cart solutions out there, but three very popular web-based solutions (not self-hosted) that I’ve experimented with: Shopify, BigCommerce and Volusion. I can honestly tell you that all three solutions seem like great, affordable and dependable shopping cart services. All three companies exemplified outstanding sales and support assistance [...]
Like many small and large businesses, our company relies heavily on our newsletter membership to improve sales each month. There are many ways to grow your mailing list, and we hope the list below is helpful. 1. Offer free stuff – If you offer samples, white papers, or gifts for free, be sure to add [...]
A while back, I wrote an article begging other entrepreneurs to check any company website(s) on the Ipad and other tablets. More clearly, I’m asking fellow businessmen and women not to treat tablet customers like mobile customers. Just because the tablet is more mobile than say….a desktop….doesn’t mean the experience is the same as a [...]
It was inevitable. This morning, while looking over my ads through real-time searching, I found another print company copying us. I mean, the more I dig into the website, the more its blatantly clear that we’ve been copycatted and it stings. Sure, many print websites offer very similar styles, paper options, policies, but there are [...]
The reason I started this blog in the first place is to help print companies, sign shops or design firms move their business online. We’re very familiar with the conversion process because we did it. This is why we write a great deal of online tips designated for small businesses in our field. When we [...]
For years, we’ve depended on Google ads to bring our print company new business. As a search marketer for numerous companies and ventures, almost every campaign I’ve created attracts new customers within a day. Today, I’m going to teach you to do the same. This will be a very basic “how-to” but if you follow [...]
I recently read an article that not only slammed Netflix on their recent price increases, but gave five things to consider when raising prices. Its easy to look back and raise prices when cash flow turns sour and profitability spirals downward. This print market is tough; People want low prices, fast turn and free shipping. [...]
Don’t know your CSS from your FTP? Don’t worry about it. Most Web designers don’t know the difference between offset and digital printing. Its tricky to hire a web designer on staff or on a contact basis. Conveniently, our print company’s owners are the developers, but we’re growing enough to realize that hiring someone else [...]
The past two years PrintKEG transitioned its print company from a brick and mortar shop into an online print store. Almost 100% of their customers use the website to purchase print products. That may not be a big deal for Zazzle or Vista Print, but it is to them since three years ago all business [...]
